Digital Marketing is one of those rare fields where you can combine your passion for having an artistic vision with the goals of meeting targets and deadlines.
Digital Marketing is not as simple as creating an advertising campaign, launching it, and then moving on to the next. The critical part of effective Digital Marketing is studying the results of your campaigns. And doing this effectively is what helps a professional stand out from an amateur in the field.

A question often asked by a marketing student is,” which is the best digital marketing book?”
It’s not easy to answer because majority of marketing books don’t have a shelf life.

The information around best practices needs to be as fluid as algorithms change but this book manages to cover it all from the traditional marketing methods to new 2021 techniques