Digital Entrepreneur: Introduction to Digital Marketing


Digital Marketing is one of those rare fields where you can combine your passion for having an artistic vision with the goals of meeting targets and deadlines.
Digital Marketing is not as simple as creating an advertising campaign, launching it, and then moving on to the next. The critical part of effective Digital Marketing is studying the results of your campaigns. And doing this effectively is what helps a professional stand out from an amateur in the field.

A question often asked by a marketing student is,” which is the best digital marketing book?”
It’s not easy to answer because majority of marketing books don’t have a shelf life.

The information around best practices needs to be as fluid as algorithms change but this book manages to cover it all from the traditional marketing methods to new 2021 techniques

In this book Mr.Vikas Mishra provides comprehensive guidance on how companies can get most out of digital media and technology to meet their marketing goals. From social media platforms, search engines and more there are many ways how we can market in this digital era.
The internet has changed how we communicate, and that includes how we market.

Before we begin our journey into concepts of digital marketing, we should think about how we would define digital marketing. The advent of the internet, and the number of devices and platforms that people use to connect and share content, has given rise to the digital marketing era. Simply put, this online space is where you will find your consumers and grow your business.

Digital marketing is the use of new media or digital technology to achieve marketing and
Business goals. If we wish to be more specific, digital marketing can be defined within the parameters of technologies using digital formats and the internet. This ranges from computers to mobile technology, and even things like digital billboards. Moreover, digital marketing encompasses online shared experiences such as social media or digital marketing software. These, in turn, help marketers create, distribute, and track their campaigns on digital platforms to drive success.

That being said, in the past decades, we have seen a massive evolution in what digital marketing is and how it works. These days if you want to have any success in this field you have to tap into its latest and greatest tools. Learning how to apply modern tools to mature practice tales time. In this very book, we have done the work for you so that you feel confident that you are marketing with a completely relevant, modern approach to your business.

Founder of 360Degree Digital Marketing and Managing Director of Innovura Solution Private Limited “Vikas Mishra” is a renowned digital marketer and an entrepreneur with 5+ years of experience in providing digital marketing services, website development services and conveyance administrations for esteemed global and Indian customers. Till now he has worked with more than 300+ brands globally in multiple industries. Specialists in Real estate, Healthcare, Education industries. He has trained more than 500+ students to choose their career. Out of which many are now successful entrepreneurs, some have launched their start-ups and some are working for big companies and others are blooming as the best freelancers of their niche.

He always thinks that there is a lot of scope in digital marketing and in marketing he likes to create new strategies, business plans, especially long term business plan for better ROI.

This graduate had started his start-up in college and now he is pursuing Post Graduate Certificate Programme in Digital Strategy Marketing Analytics from IIM Nagpur. In Shah N H Commerce College, Valsad he launched a special Industrial course in each semester. One of his biggest achievements was during his final year he trained his batchmates about Digital Marketing.

He has been invited to so many universities repeatedly for guest lectures like Parul University, P P Savani University, Maharishi Markandeshwar University.

He is also a motivational speaker and he loves to motivate youth as he believes that today’s youth is so passionate and focused on their career and goals. This Josh Talks Speaker loves to deliver value and guide them in choosing the right path towards their career. He was awarded by IIBA in 2018 and was again awarded as the young entrepreneur in 2019. In his free time, he loves to read and learn new things.

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