Digital Marketing Training

Module1: Introduction to Digital Marketing

Important of Digital Marketing

Changing Trends in Digital Marketing

Digital Marketing Techniques Overview

Career in Digital Marketing

Module 2: Website Design using WordPress

  • What is WordPress?
  • Installation process/Company profile set up
  • WordPress for blog and website
  • WordPress installation and settings
  • WordPress dashboard
  • Admin panel view
  • General settings
  • Creating posts and categories
  • Creating pages
  • Links structure management
  • Adding a contact form
  • Managing different users
  • Installing themes from the library
  • Customizing navigation menus
  • Managing plugins
  • Social media plugins
  • Managing media
  • Managing post comments
  • Managing widgets
  • Creating and customizing slider
  • Customizing a theme
  • Importing and exporting the site

Module 3: Search Engine Optimization (SEO)

  • Initial Site Analysis
  • Competition Analysis
  • Keyword Research
  • Title & Meta Tags development
  • H1, H2, H3 Tags
  • Site Structure Analysis
  • Content Development Check
  • Density Analysis and Placement
  • Web Designing Basics and WYSIWYG Editors
  • URL renaming/re-writing
  • Brief Keyword Competition Review
  • Anchor Text
  • Footer
  • Existing Web Content Optimization
  • HTML Validation
  • Creation of XML / HTML / ROR / Text Sitemaps
  • Submitting sites to Google and Yahoo Webmasters
  • Canonical / 404 Implementation
  • Google Sitemap Creation
  • Yahoo Sitemap Creation
  • Competitor Analysis & Monitoring
  • Google Webmaster Account Setup and management
  • Google Analytics (Statistics) setup and management
  • Uploading and Managing Website through FTP Software Like Filezilla , Cute FTP , Core FTP etc
  • SEO Tools
  • Panda Update
  • Google Caffeine

Off page SEO 

  • Directory Submission
  • Dmoz Submission
  • Article submission
  • Alexa Insights
  • Google Hot Trends and Insights
  • Google Business centre submissions
  • Geo Listing and Local Listing, which includes Classified Submissions & Google Map Submissions.
  • Press Release Submission
  • Blog creation, weekly Postings and blog promotion
  • Blog Comment Posting
  • Creating of Favicons
  • Content editing & Content Rewriting
  • Direct Link Exchange / Direct Link Building
  • Press release news syndication
  • RSS ( Really Simple Syndication)
  • Local and regional search engine indexing
  • Forum Posting
  • Yahoo Answer Link Building
  • Linked in Link Building Strategies
  • Online Reputation Management
  • Group Creation and Management on Google and Yahoo
  • Note: For Students who don’t have websites for Practice Purpose, We give them either one of our Existing sites for Practice or we make them do complete on-page optimization on their own Blogs. We believe in complete Practical Training.

Module 5: Social Media Marketing (SMM)

Social media is growing rapidly within the people which helps them to communicate in a better and faster way with the help of the internet and so social networks can be used to build a brand. We teach you the best ways to optimize social media in your favor.  

Creating a Facebook Marketing Strategy for better Marketing

-Marketing Algorithms

-Best Content Marketing

-Facebook leveraging Insights for Success

-Brand Pages of Facebook

-Best content Practices

-Targeting Options for Facebook

-Based Targeting-internet

-Based Targeting-content

– Facebook Exchange or Re targeting

Understanding Facebook Ad Structure

Payment Models

Ad Algorithms

Best Practices for Ad Content

Self-Serve Ad Tools

Twitter Marketing and Advertising

Introduction to Twitter Marketing

Understanding Twitter Lingo

Do’s and Don’ts of Twitter Marketing

Case Studies

Customer Care on Twitter

Influencer Marketing

Power of Twitter

Twitter Ads – Content & Targeting

Tools & Measurement

LinkedIn Marketing

Introduction to LinkedIn Marketing

How to Market

Personal Branding

Brand Marketing

LinkedIn Ads

LinkedIn Campaigns

Case Studies

Social Media Customer Care and

Social Media Tools

ORM and Social Media Customer Care

How to Build Best Social CRM

Tools- Buffer, Klout, TweetDeck

Campaign Analysis Tools-, Tweet


Social Media Management tools

Module 6: Google Adwords

  • How does PPC work?
  • Importance & Benefits of PPC
  • Ad copy testing Ad Group Creation
  • Ad Group Monitoring
  • Analyzing competition keywords
  • What is Keyword Research?
  • Keywords popularity & Search Volume
  • Importance of targeted keywords
  • Researching for PPC keywords
  • Difference in SEO & PPC keywords
  • Selecting targeted / related keywords
  • PPC keywords tools and resources
  • PPC Campaign Structure
  • Categorizing keywords in Ad Groups
  • Bid Management
  • Importance of bidding techniques
  • Competitive Analysis for bidding
  • User Defined bids and Automatic Bids
  • What is Quality Score?
  • Effect of Quality Score on bidding?
  • Budget Management
  • Google Adwords Account Structure
  • Campaign Management
  • Create Effective Ads
  • Title, Description, Destination URL
  • Device Targeting
  • Language Targeting
  • Location Targeting
  • How to increase position on search?
  • ROI Management
  • Conversion Tracking
  • Ads Performance Reports
  • Ad group Performance Reports
  • Campaign Performance Reports
  • Keywords Performance Reports

Module 7: Email Marketing

  • Business objectives for email marketing
  • Types of email marketing
  • Subject Lines
  • Email Body
  • CTA and Landing Pages
  • Design and HTML Templates
Module 8: Google Analytics Training
  • Introduction to Google Analytics
  • Installing the Google Analytics Tracking Code
  • Events, Pageviews, Visits, and Visitors
  • Goals & E-commerce Tracking
  • Internal Site Search
  • Campaign Tracking and AdWords Integration
  • Traffic Sources & Content Reports
  • Conversion & Ecommerce Reports
  • Custom Reports & Dashboards
  • Working with Report Data
  • Filters & Segmentation
  • Account Administration

Module 9: Mobile Marketing

  • Need for mobile marketing
  • General stats
  • Device analysis
  • Mobile marketing trends
  • Mobile usage stats
  • Mobile marketing benefits
  • App-based ads
  • In-game marketing
  • QR codes
  • Location-based ads
  • Mobile search ads
  • SMS marketing
  • Push notifications
  • Adwords keywords research
  • Ads on a mobile device
  • Landing page optimization
  • Mobile strategies
  • Call to action optimization
  • Social media on a mobile device
  • SEO on a mobile device
  • Play store optimization
  • Case studies

Module 10: Affiliate Marketing

  • Definition of affiliate marketing
  • Types of affiliate programs
  • Requirements to become an affiliate
  • Payment methods
  • How to become an affiliate marketer
  • Platforms to become an affiliate marketer

Module 11: Lead Generation

  • Usage of Lead Generation ads
  • Types of Lead Generation ads
  • Importance and benefits of Lead Generation ads
  • Audience optimizations
  • Ad optimization
  • Reports

Module 12: Digital Strategy and Planning

  • Importance of strategy in digital marketing
  • What happens if we don’t have a strategy?
  • How to make a good relevant strategy?
  • Situational analysis
  • Client requirement understanding
  • Strategy formulation Practicals

Time: 72 Hours

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