Digital Marketing Training

Module 2: Website Design using WordPress

• What is WordPress?
• Installation process/Company profile set up
• WordPress for blog and website
• WordPress installation and settings
• WordPress dashboard
• Admin panel view
• General settings
• Creating posts and categories
• Creating pages
• Links structure management
• Adding a contact form
• Managing different users
• Installing themes from the library
• Customizing navigation menus
• Managing plugins
• Social media plugins
• Managing media
• Managing post comments
• Managing widgets
• Creating and customizing slider
• Customizing a theme
• Importing and exporting the site

Module 3: Search Engine Optimization (SEO)

• Initial Site Analysis
• Competition Analysis
• Keyword Research
• Title & Meta Tags development
• H1, H2, H3 Tags
• Site Structure Analysis
• Content Development Check
• Density Analysis and Placement
• Web Designing Basics and WYSIWYG Editors
• URL renaming/re-writing
• Brief Keyword Competition Review
• Anchor Text
• Footer
• Existing Web Content Optimization
• HTML Validation
• Creation of XML / HTML / ROR / Text Sitemaps
• Submitting sites to Google and Yahoo Webmasters
• Canonical / 404 Implementation
• Google Sitemap Creation
• Yahoo Sitemap Creation
• Competitor Analysis & Monitoring
• Google Webmaster Account Setup and management
• Google Analytics (Statistics) setup and management
• Uploading and Managing Website through FTP Software Like Filezilla , Cute FTP , Core FTP etc
• SEO Tools
• Panda Update
• Google Caffeine

Off page SEO 

• Directory Submission
• Dmoz Submission
• Article submission
• Alexa Insights
• Google Hot Trends and Insights
• Google Business centre submissions
• Geo Listing and Local Listing, which includes Classified Submissions & Google Map Submissions.
• Press Release Submission
• Blog creation, weekly Postings and blog promotion
• Blog Comment Posting
• Creating of Favicons
• Content editing & Content Rewriting
• Direct Link Exchange / Direct Link Building
• Press release news syndication
• RSS ( Really Simple Syndication)
• Local and regional search engine indexing
• Forum Posting
• Yahoo Answer Link Building
• Linked in Link Building Strategies
• Online Reputation Management
• Group Creation and Management on Google and Yahoo
• Note: For Students who don’t have websites for Practice Purpose, We give them either one of our Existing sites for Practice or we make them do complete on-page optimization on their own Blogs. We believe in complete Practical Training.

Module 5: Social Media Marketing (SMM)

Social media is growing rapidly within the people which helps them to communicate in a better and faster way with the help of the internet and so social networks can be used to build a brand. We teach you the best ways to optimize social media in your favor.  

Creating a Facebook Marketing Strategy for better Marketing

Module 6: Google Adwords

• How does PPC work?
• Importance & Benefits of PPC
• Ad copy testing Ad Group Creation
• Ad Group Monitoring
• Analyzing competition keywords
• What is Keyword Research?
• Keywords popularity & Search Volume
• Importance of targeted keywords
• Researching for PPC keywords
• Difference in SEO & PPC keywords
• Selecting targeted / related keywords
• PPC keywords tools and resources
• PPC Campaign Structure
• Categorizing keywords in Ad Groups
• Bid Management
• Importance of bidding techniques
• Competitive Analysis for bidding
• User Defined bids and Automatic Bids
• What is Quality Score?
• Effect of Quality Score on bidding?
• Budget Management
• Google Adwords Account Structure
• Campaign Management
• Create Effective Ads
• Title, Description, Destination URL
• Device Targeting
• Language Targeting
• Location Targeting
• How to increase position on search?
• ROI Management
• Conversion Tracking
• Ads Performance Reports
• Ad group Performance Reports
• Campaign Performance Reports
• Keywords Performance Reports

Module 7: Email Marketing

• Business objectives for email marketing
• Types of email marketing
• Subject Lines
• Email Body
• CTA and Landing Pages
• Design and HTML Templates

Module 8: Google Analytics Training

• Introduction to Google Analytics
• Installing the Google Analytics Tracking Code
• Events, Pageviews, Visits, and Visitors
• Goals & E-commerce Tracking
• Internal Site Search
• Campaign Tracking and AdWords Integration
• Traffic Sources & Content Reports
• Conversion & Ecommerce Reports
• Custom Reports & Dashboards
• Working with Report Data
• Filters & Segmentation
• Account Administration

Module 9: Mobile Marketing

• Need for mobile marketing
• General stats
• Device analysis
• Mobile marketing trends
• Mobile usage stats
• Mobile marketing benefits
• App-based ads
• In-game marketing
• QR codes
• Location-based ads
• Mobile search ads
• SMS marketing
• Push notifications
• Adwords keywords research
• Ads on a mobile device
• Landing page optimization
• Mobile strategies
• Call to action optimization
• Social media on a mobile device
• SEO on a mobile device
• Play store optimization
• Case studies

Module 10: Affiliate Marketing

• Definition of affiliate marketing
• Types of affiliate programs
• Requirements to become an affiliate
• Payment methods
• How to become an affiliate marketer
• Platforms to become an affiliate marketer

Module 11: Lead Generation

• Usage of Lead Generation ads
• Types of Lead Generation ads
• Importance and benefits of Lead Generation ads
• Audience optimizations
• Ad optimization
• Reports

Module 12: Digital Strategy and Planning

• Importance of strategy in digital marketing
• What happens if we don’t have a strategy?
• How to make a good relevant strategy?
• Situational analysis
• Client requirement understanding
• Strategy formulation Practicals

Time: 72 Hours

Enroll Now: Click Here For Admission